The Truth Coaching EROS About Work With Me Get Started
Coach Michael  ·  30+ Years Operating

Your Food
Is Great.
Your Business
Is Broken.

Most restaurant owners work 60-hour weeks and still can't tell you their real food cost, true labor %, or actual prime cost. That ends here. I built the system — now I coach you to run it.

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30+ Years Operating
2026 EROS Launches
The Hard Truth

Nobody In Your Life
Is Telling You.

"Busy is vanity. Profitable is sanity."

I've been in restaurant operations for over 30 years. I've seen the same patterns destroy the same operators over and over — not because they weren't working hard enough, but because nobody ever taught them how to run the business behind the food.

I built EROS and my coaching practice because the tools available to independent operators are garbage — and the coaching that exists is either too expensive, too generic, or sold by people who've never actually run a kitchen.

  • Running numbers monthly instead of weekly — so by the time you catch it, the damage is done
  • Guessing at food cost instead of tracking plate cost per item
  • Scheduling by feel instead of by revenue forecast
  • No system — just you, a spreadsheet, and a prayer
  • Paying for advice from people who've never worked a double

"Run your numbers or your numbers run you. That's not advice — it's the only rule that matters."

— Coach Michael  |  The Restaurant Wealth Coach

The Coaching Framework

What We Build
Together

01
Numbers Mastery

Food cost. Labor %. Prime cost. Plate costing. Weekly P&L review. If you can't read the scoreboard, you can't win the game. We get you fluent in your own financials — fast.

02
Systems Over Hustle

SOPs. Hiring frameworks. Scheduling models. Ops checklists. You should be running the business — not being run by it. We replace gut decisions with repeatable systems.

03
Accountability & Execution

Weekly calls. Scorecards. Real accountability with someone who knows what the numbers should look like. Not a cheerleader — a coach who pushes because the results depend on it.

04
Leadership Development

BOH structure. Team accountability. Manager training. The owner who does everything is the ceiling of the business. We build the team so you can work on it instead of in it.

05
Revenue Architecture

Check averages. Menu engineering. Catering. Private events. Upsell systems. Your restaurant has revenue sitting on the table — we go find it, build the system, and lock it in.

06
Wealth Building

Profit first. Owner compensation. Business as an asset, not a job. The endgame isn't surviving — it's building a restaurant that generates real wealth and gives you your life back.

28–32% Target Food Cost Range
55–60% Healthy Prime Cost Ceiling
Weekly Accountability Cadence
3% Prime Cost Improvement = Thousands
EROS
Coming May 2026

EROS — Elite
Restaurant
Operating System

After 30+ years running restaurants, I built the tool I always wished existed. EROS delivers the exact systems I use in 1:1 coaching — automated, personalized, and in your hands every week. Not a course. Not a spreadsheet. An operating system built by an operator, for operators.

Launching May 2026  ·  Waitlist Open Now

Join the EROS Waitlist →
Qualification

This Is Built
For Operators —
Not Tourists.

✓

You're the right fit if…

You own 1-3 independent locations doing $500K–$3M in annual revenue. You know your food is good — but you know something in the business is broken. You're working too many hours and taking home too little. You're done guessing. You want a real system, real numbers, and someone who's actually been in the trenches to hold you accountable to both.

✗

This won't work
if…

You're looking for someone to tell you what you want to hear. You're not willing to look at your numbers weekly. You think the problem is your staff, your location, or your market — and not your systems. You want a motivational speaker. I'm a coach. Those are different things. If you're not ready to execute, don't apply.

Coach Michael
30+ Years in the
Industry
The Coach

Coach Michael

Operator. Builder. Restaurant Wealth Coach.

I'm not a consultant who studied restaurants. I ran them. For over 30 years, I've been on the line, in the office, reading P&Ls at midnight, fixing food cost problems, building teams, and figuring out why profitable restaurants look the same from the outside and completely different on the inside.

I built EROS — the Elite Restaurant Operating System — because the tools available to independent operators are either too expensive, too generic, or built by people who've never actually worked a double. EROS is the system I wish I had.

My coaching is direct, data-driven, and operator-to-operator. I'm not here to tell you what you want to hear. I'm here to help you build a restaurant that actually makes you money — and gives you your life back.

30+ Years Restaurant Operations
May '26 EROS — Waitlist Open Now
55% Prime Cost Target We Coach To
1:1 Direct Access — Limited Spots
Client Results

What Operators
Say

Work With Me

Choose Your
Level

Private Coaching — Limited Spots

1:1 Coaching
with Coach Michael

  • Weekly 1:1 coaching calls — real accountability, no fluff
  • Full EROS system access — included free
  • Direct messaging between sessions
  • Custom scorecard built for your specific operation
  • Weekly P&L review & financial coaching
  • Hiring, training & BOH leadership systems
  • Menu engineering & revenue strategy
  • Limited spots — application required
Apply for 1:1 Coaching
Coming May 2026

EROS — Elite Restaurant
Operating System

The operating system I built for operators who are done guessing. Personalized coaching, automated and delivered to your restaurant every week. Get on the waitlist now.

Join the EROS Waitlist →
Stop Guessing. Start Operating.

Your P&L Is
Your Scoreboard.
Start Reading It.

The numbers don't lie. And once you learn to read them, you can't un-see them. Let's get to work.

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